ibis celebrates its 50th anniversary

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This 12 months, ibis, the world’s finest recognized financial system resort model, celebrates its 50th  anniversary. ibis was established in 1974 on three core guarantees: affordability, innovation and high quality.  Democratising journey and hospitality, it was the primary resort model in Europe to make a top quality,  snug night time’s keep accessible to all. Today ibis is the main international financial system resort model, with  greater than 2,500 places in 79 international locations throughout the three manufacturers: ibis, ibis Styles and ibis price range.  Continuing to interrupt new floor with a pipeline of over 320 resorts, ibis manufacturers will proceed to develop  its presence to new markets in 2024 and past, marking its 50^th anniversary by opening into its 80^th nation by the top of the 12 months, with the launch of the ibis Styles Reykjavik Muli in Iceland.

In recognition of fifty years of market management and hospitality for all, this 12 months ibis will launch a brand new  model tradition program, international worker ambassadorship and model marketing campaign, doubling down on the  model’s founding ideas and reminding the world that ibis is the market chief and a model to like due to its folks.

“ibis is a true power brand. Known the world-over, ibis democratised travel, making quality travel  experiences possible for everyone, irrespective of budget,” mentioned Karelle Lamouche, Chief  Commercial Officer, Premium Midscale & Economy manufacturers, Accor. “The 50th anniversary of ibis  isn’t just a celebration, it’s a testomony to 5 a long time of unwavering dedication to creating journey  attainable, providing caring hospitality for all and the model’s undisputed management within the financial system

phase. This 12 months we proudly rejoice our anniversary and the folks and communities which have  stayed with us and grown with us. For 50 years, we’ve welcomed and developed our folks, giving  them a basis in hospitality excellence, fuelling their abilities and keenness. The ibis manufacturers are the place  folks begin their profession and the place folks first begin to journey. People begin, and keep, with ibis. This has  been true for 50 years and can stay true for the following 50 as a result of we all know ibis is a uncommon gem and  persons are what makes the distinction.”

Europe’s first financial system hospitality model opened its first resort in Bordeaux in 1974. The model grew  shortly, first in Europe, then worldwide, proving that resorts might serve visitors with standardised high quality,  nice design, consistency and reliability, at an inexpensive worth. Welcoming all travellers, ibis led the  method in making a snug and high quality night time’s keep accessible to all, reinforcing this promise with the  launch of the revolutionary Sweet Bed^TM, which we discover right now in ibis properties world wide. The ibis  community grew at a quick tempo as a trailblazer of standardisation, revolutionising worldwide journey by  making certain travellers might benefit from the reassurance of familiarity in ‘foreign’ journey.

In 2012, Accor established the ibis household, consisting of three manufacturers, ibis, All Seasons (now ibis Styles) and Etap Hotel (now ibis price range). At that point, the ibis manufacturers represented greater than 1,600 resorts  worldwide. Since then, Accor has added almost 1,000 properties globally throughout the three manufacturers,  bringing the full to greater than 2500 resorts in 79 international locations, due to the energy of the ibis model.

Accor visitor information* from 5 key markets – France, Australia, Germany, UK & US – demonstrates the  energy of ibis’ founding ideas, revealing visitors select the ibis manufacturers for worth, getting essentially the most  out of their keep; comfort, well-located resorts with all of the necessities; and the expertise, delivered  by pleasant employees** making certain a hassle-free keep.

Driven by the energy of the ibis model, the distinct three sub-brands – ibis, ibis Styles and ibis price range – every have a special model design, persona and promise, all unified by the ibis spirit of openness  and the promise of affordability, comfort and luxury:

– ibis gives caring hospitality for all, a spot the place every visitor enjoys a snug, good-quality  stick with vibrant social areas, usually utilizing music to attach folks. Fresh, new design  ideas are being rolled out world wide to nice acclaim, bringing the model’s imaginative and prescient of  inexpensive, snug, social design to life by three revolutionary standardised ideas,  Plaza, Agora and Square.

– ibis Styles gives artistic versatile hospitality, powered by wonderful consolation and distinctive designs  to encourage our visitors to precise their very own artistic persona. ibis Styles, every with its personal  design, has 640+ places and 640+ designs worldwide.

– ibis price range a easy supply of a wise and comfy keep, dedicated to dependable affordability. Left: ibis São Paulo Expo Barra Funda, Brazil

Right: ibis Styles Copenhagen Orestad, Denmark

Together, ibis, ibis Styles and ibis price range present snug stays, high quality design, pleasant service and  inexpensive journey experiences in central and metropolis places worldwide, with almost 1700 resorts in Europe,  greater than 300 resorts within the Americas, greater than 330 in Greater China and over 250 throughout the Middle  East and Asia Pacific.

“The 50th anniversary is about reinforcing our position as the leading brand in the economy hotel  segment and embracing our future with renewed energy and enthusiasm,” provides Lamouche. “For 50  years ibis has got the essentials right and delivered them with heart. People are the differentiator for  ibis, because we know you’ll get the most out of your trip when we put the most into your stay.”

Guests, skills and locals can stay up for an thrilling 12 months with anniversary occasions, celebrations  and new resort openings world wide.

 

 

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